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Packaging 

Boxed Chocolates

Name

  • Named as "Lindt & Sprüngli" when Johann Rudol acquired the chocolate factory owned by Rodolphe Lindt

  • Short and easy to pronounce 

  • Unique story and history

  • Easy to transfer 

Logo

  • Gold & handwritten: tradition, value and quality 

  • Italic: Flowing melted chocolate

  • Dragon:

    • Part of Lindt family coat of arms

    • "Hoarding or guarding his treasure chocolate"

    • "You can indulge Lindt chocolate without losing control" 

  • Year: Long heritage and reliability

  • Swiss: Association of high quality

Slogan

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  • Innovative and creative kills 

  • Swissness
  • Premiumness
  • Quality
  • Passion

ELEMENTS

01

KEY TOUCHPOINTS

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