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What are the first 3 things that come to mind when you see this image?
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"Lindt. Chocolate beyond
Compare."
Do you think Lindt is a high quality product?
Their preferred choice of chocolate:
1. Ferrero Rocher (competitor)
2. Lindt ****
Consumers' relationship with Lindt:
41% rational
35% emotional
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Quality
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Festive
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Traditional
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Swiss
LINDT IS...
OVERALL 85% BRAND AWARENESS
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