COMMUNICATION

ACTIVITIES

PACKAGING

THE FIRST “ADVERTISING SPACE”

ADVERTISING AS AN ART FORM

Photo Poster around 1910

ADVERTISING EVEN IN TIMES OF CRISIS

Color lithography by Albert Bütschi, 1930, printed by J. C. Müller AG, Zurich

THE RISE OF TV ADVERTISING

FROM CARTOONS TO THE LINDT MASTER CHOCOLATIERS

GLOBAL UMBRELLA BRAND CAMPAIGN

MILLIONS OF SWEET MOMENTS

SUPERLATIVE EVENTS

GLOBAL BRAND AMBASSADOR

Since 2009, tennis champion Roger Federer has been the global brand ambassador for his favorite choco- late, LINDT.

DIALOGUE WITH CONSUMERS