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Imagery
Feelings
Resonance

2. Meaning

- Imagery Dimensions

Logo-Lindt
Lindt-Melting
13.XmasTeddy
img_1899
Screen Shot 2018-02-13 at 22.45.27
6. Packaging_edited
7. Ava-Glenda-Gilson-Launch

2. Meaning

- Performance Dimensions

3. Response

- Judgement Dimensions

12
13. 图片3
14. Lindt-sustainable-cocoa-program-Analysis
14. 1_05337406010295961_1280
14. lindt-excellence-five-senses-2-touch-1300x866

3. Response

- Feeling Dimensions

0. 图片3
14. lindt_featureimage
13.XmasTeddy
7. Ava
14. LindtCanada_Feature
15. maxresdefault
13.Lindt_Xmas_Cornet_Family
12. 160847_Lindt_PicknMix_Promo_Landing-Page_EN
12. n
12
12. csm_Lindt_Meet_Greet_2017_094_9b380475da
Chef..chocolate
12. images
5. Lindt-Creation-Slabs
7. Ava-p_edited

1. Identity 

- Salience

4. Relationship 

- Resonance

11.
15. 2015-09-05 08.02.59
15. Lindt-Lindor3-1024x768
12. n

BRAND EVALUATION

01

BRAND EQUITY PYRAMID

Two Sides of Brand Equity 

02

BRAND

EQUITY

ASSOCIATIONS

OF THE BRAND

Awareness

Association

Country - Swiss
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